Content beyond stereotypes
It all begins with an idea.
Did you ever feel stereotyped? Is your niche about the message more than the method?
I pushed through stereotypes in my career. I recently worked mainly as a copywriter for some months. This was a great contrast after exploring design techniques, including the whole print process, in the months before that writing.
What is my real niche? I believe in sharing messages about anything that can improve people’s lives. It’s not about the format - writing, visuals, speaking… they are a means to an end. I care about ideas and knowledge that can change the world.
I studied marketing strategies more than a decade ago. I fell in love with consumer behaviour - understanding why people do what they do.