Helping you to market your organisation to families

Whether you run a family daycare, children’s products store or are thinking of a new business format, understandable content methods can reach your audiences and potential customers.

Melanie Suzanne Wilson applies personal parenting experience to marketing and PR industry knowledge. MSW’s conscious content support is a way for family-friendly businesses and organisations to improve their content strategies to communicate with customers and communities more effectively.

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If you know your industry but don’t feel ‘tech savvy,’ there are easy solutions.

It is a mix of what you say and how to say it. Today’s online marketing tools are more user-friendly. You can also find other people to help with your communications in affordable ways.

I can show you how.

When you set up a new business, you can share the news to spread awareness.

You have something that could change families’ lives and children’s futures. MSW can guide you in sending your news to relevant niche media, including blogs and local publishers, to let people know what you provide.

If you publish some content but wonder if it could improve, easy tools and techniques can transform your message.

When creating content that appeals to families, you need to gain parents’ trust by portraying the best possible standards. Correct language shows a professional quality. Discover the tools that show you what you didn’t know that you didn’t know. Graphics templates give a polished look so your brand can stand out. Find easy ways to get the look without becoming a designer. MSW shows you how to improve the image of your family-friendly brand.

 FAQs

  • Your business or NFP organisation could benefit from publishing marketing and public relations content that informs families about your products or services. You can grow awareness, elevate your brand above competitors and show people why they need you.

  • Childcare

    Children’s parties and entertainers

    Craft workshops

    Nature-based activity services

    Children’s books

    Toy and supply hire businesses

    Venues

    Not-for-profit organisations and groups

  • You can outsource content creation to MSW as a freelancer.

    Options include:

    Social media content calendar

    Press releases

    Branded blogs

    Brochures

    Website content

  • MSW is available to advise on strategies you can develop, so you can plan and implement your own marketing communications content for your family-friendly brand.